Trends keep on changing and that too especially in the visually enchanting world of Web designing. Even though we catch hold on few old gimmicks which we should have let back and move forward.
Below few trends it’s time to bid adieu
Mobile Versions of Websites
There were times were websites were built concentrating for mobile. Many innovative designers and developers are now concentrating in responsive design. Detecting devices and switching users aren’t on trend anymore. Users are looking out for a full and full incorporated experience. A responsive design permits the layout to accommodate itself based on the contextual experience of users. This would need the site design to be built such that they respond to the width of the device, regardless of the gadget type. Standing out, in few significant cases, where the functionality itself would switch, providing the user with more contextually optimized experience.
It is to be noted that Google + is even supporting responsive designs to improve the SEO, as it reduces the necessity for multiple sub-domains and duplicate content.
In the fast paced world visuals have surpassed the text-heavy websites. The increase in visual meida has created it’s visual importance in the world on internet. Rather conveying your story in a paragraph of letter or a block of text, the current trend is to put in more visual storytelling. Text has been exponentially cut down and the visuals have been rapidly increasing. No one has time to sit and read through the texts that you have embedded to convey your content. Visuals convey the content in a simpler and eligible manner than the bundle of texts.
This isn’t the sole factual for design of websites. The dependence on the visuals has also creeped into the social media spheres. With fiery increase in the social channels like pinterest, facebook and twitter (which has a high potential part in visual contents), has taken reforms to increase the importance and integration of visual media on to their platforms.
It’s believed that text-based sites would be rich in content experience – text integrated with visuals, videos and interactive functionality. Websites are now even more integrating text with visual elements to provide users vast engaging experience. Mixing both visuals and text to deliver a content would help the business to grab the attention of the internet users even those who are way too impatient.
Round the clock, SEO copywriting have been a major part of the web design and marketing. SEO is ever changing and 2014 doesn’t seem to be an exception. Google has been changing its algorithm rapidly in the recent times. In modern SEO, Keyword stuffing and focusing is a wrong approach and you would be penalized under the new guidelines even.
Its farewell time for SEO copywriting and the businesses should slide towards user-centric contents instead. Marketers should be more cautious in moving with the current trend as it is more important. Keeping up with the latest trends would help businesses not to fall on the wrong side of a Google manual penalty that would keep them wrapped from popping up in Google’s organic searches.
Instead of focusing solely on pay-per-click there are new technologies that helps us better to target ad’s at more and more specific subsections of consumers. For instance, it’s now possible to target people who watch certain television shows in certain geographical areas and also possible to target ads to exact age ranges, favorite clothing brands, and even target based on Facebook relationship status.
With the rapid fire in technology it is taking new dimensions each and every second. Businesses should follow these changes hand in hand to place their foot firm in the competitive global market.