What is this Social Media Management buzz all about. This article is for all those you are looking to understand what it really means.
A brand image is a key ingredient in getting better business and a step forward to more revenue for your company. Hence, marketing your product is crucial in every sense. People will start trying and testing the product only if they know about it in the first place which makes advertising an integral part of marketing. But unfortunately, conventional methods of advertising like television media, print media etc., turn out to be inefficient, as we cannot get details of how engaging the advertisement has been to the consumer. That is where the social media comes into play. Social media is a very powerful engine to keep your customers engaged. Platforms such as facebook, twitter, instagram, tumblr, pinterest, reddit, etc have proven to be very strong mediums to get your message across to potential customers.
Social media marketing is a trusted method to attract maximum number of targeted audience to your website. When most established websites with quality products are still not able to do better sales, social media services can be of great assistance. Social media optimization services can do wonders to enhance the brand image of your business to the next level, or to develop a new and more engaging customer base if yours is a small or medium scale business.
Advantages of Social Media Marketing (SMO) services:
As traditional marketing methods require big budgets and lengthy schedules to conceive and to get done, social media optimization (SMO) is hugely profitable and fits within the budget of small businesses. They play a major role in bringing visitors to your website and increasing the sales leads to a much greater extent. Also, educating consumers about your business and its products and services is another important aspect. That is to say, social media sites are just the basic platforms for small and medium scale businesses to upscale their brand identity and establish a social line of communication with the public.
A significant and crucial benefit of SMO performance is that the companies can recognize the pulse of the market through the direct feedback from the targeted audience. It gives them a better understanding of how well their marketing campaign is fairing, which allows them to streamline their campaign and make changes to it according to the collective response. This opportunity to streamline the campaign on the fly proves as a huge advantage, unlike the normal advertisement campaign where you cannot do much to alter once the campaign has already started off.
What do Social Media firms do?
SMO companies use several ways to optimize a company’s branding/product/services campaign. Ideally, using social media, they can build a community for the promotion of a website which will eventually benefit your brand name and sell more products/services. The main reason a website is needed in this situation is so that the website can act as a measuring tool and a convergence point for all the campaigns from social media and other ad campaigns.
Submission of related articles to your products in websites, starting up classified ad promotions, streamlining contents that generate potential interest, doing interesting info-graphics related to your product/services, distribution of press releases at regular intervals and blogging, are some of the very commonly used techniques by such companies. The more users engage with the company’s social media platform, better are the chances of finding more genuinely interested consumers. SMO also adds to the links that show up in search engines like google, bing, yahoo, etc., and hence providing maximum visibility for your company’s branding and products/services.
How to choose the right people?
When you have thousands of online marketing and media firms to choose from, confusion is quite natural. So, start with the basics and check the social media presence of the above said companies. Check how they are promoting themselves. How they are being followed in twitter, facebook, tumblr, etc. Check how many brands are being supported by them and assess their current standing. Try seeing their work from a customer’s angle. Do you like what they’ve done? Will you click, buy or visit the website they’re promoting? If the answers are yes, then you might just have stumbled upon a great SMO company.
The graphics and content posted by them say a lot about the company. Make sure that they have a good grasp on the current trends, their content is good and their graphics used is attractive and looks professional. Promptness and professionalism is also a major factor when choosing the ideal SMO company you want to work with. But these qualities can only be assessed once a dialogue has started between you and the SMO company.
Another major factor you should look for in an SMO company is how good their analytics team is. The analytics team would be responsible for streamlining your marketing campaign, as they’ll be monitoring data constantly regarding user engagement. Details like, which advertisement proved best based on geographical location, age, sex, time (during which engagement was at its peak), graphics, content etc., undergo thorough scrutiny to streamline your campaign for maximum engagement. The signs of a good analytics team are their ability to react according to this data. For this, you’d probably need to do proper research on the company. The easiest way to go about this is generally by talking to someone in the company and clearing your doubts personally. Asking if they use their own proprietary analytical tools or tested and proven tools from other companies can also give you an idea of how far ahead or skilled they are in the analytics game.
Choosing the right SMO partner for your company is a very crucial decision for the development of your business. Social media optimization, done the right way can exponentially increase brand awareness and business alike. If you plan on doing this on your own, remember that consistent activity and quality of content is the key to a successful marketing campaign.
Happy getting social.